Ultimate Dream Island
CDF (China Duty Free International) Haikou spans 280,000sqm comprised of world famous luxury brands, delighting consumers with tax free shopping and dining experiences and unparalleled online/offline luxury membership services.
The key visuals behind cdf Haikou’s grand opening, was inspired by Peter Pan’s Neverland, merging seamlessly with the duty-free retail spaces that highlights the natural and marine surroundings of Haikou and focusing on a content-driven retail experience, telling the story through an immersive and interactive visual design.
The cdf Haikou retail shopping experience is designed to mimic a living island floating between heaven and the ocean, connecting the present and the future, reality and imagination. From the depths of the ocean, up to the clouds, customers can explore the “Ultimate Dream Island” and escape to another fantastical world.
This immersive, virtual world was designed to be able to change to generate unique scenes that integrate with brand stories, creating endless journeys and stories.
